MISSION
A Journey That Began with Confidence and Rose in the Digital World
Project Summary
Starting in a small workshop in 1975 and becoming one of Turkey's most trusted brands in flag production today, Kılıç Bayrak offers not only products but also a stance and understanding of quality with its 45 years of history.
As UIM, we have been shaping the digital face of this long-standing brand since 2020 and designing web platforms that reflect its brand value.
As UIM, we have been shaping the digital identity of this established brand since 2020, designing web platforms that reflect its brand values.
Finally, with the launch of our new-generation website at the beginning of 2025, we have redefined Kılıç Bayrak's identity in the digital realm, honouring its past while focusing on the future.
RESULT
Kılıç Bayrak needed a new website that reflected its corporate prestige and was user-friendly and mobile-compatible.
The goal was to transfer the brand's years of experience to the digital world with a modern narrative, increase accessibility with SEO-friendly content, and offer a stronger digital showcase for domestic and international
corporate demands.
- With the new website, visitor numbers increased by 48% in the first month.
- The mobile user experience score exceeded 90% in Google tests.
- The brand has repositioned itself online as one of the most reliable and aesthetically pleasing manufacturers in the industry.
Project Process and Collaboration Approach
| WEEK | Description |
|---|---|
| 1. | Brand analysis and expectation study: The target audience, sectoral position, content tone and visual language expectations were clarified. |
| 2. | Interface and architectural design: Wireframes and initial design prototypes were created with a focus on user experience (UX) optimisation for mobile and desktop. |
| 3. | Content structuring and writing: SEO-focused content was produced. Product and service categories were simplified and a visual-focused presentation structure was designed. |
| 4. | Software, testing and launch: The website was coded to be compatible with all devices, performance and speed tests were conducted, and it was then launched. |
As UIM, we are proud to be the digital partner of this strong structure that is ‘rising with confidence’ not only in flag production but also in brand identity.
UIM – Koshift Case Study
Kılıç Bayrak – Digital Transformation Project
45 Years of Craftsmanship, Timeless in the Digital Age
1. Need
Traditional trust, corporate reputation in the digital age.
Founded in 1975, Kılıç Bayrak was a well-established brand that symbolised quality, loyalty and trust in the industry.
However, its digital presence did not reflect this reputation.
The brand needed a platform that would both reach new customers and present its heritage in an aesthetic and functional digital language.
The website had to be more than just a showcase; it had to be an experience that conveyed Kılıç Bayrak's stance and production power.
2. Approach / Process
A 4-week focused digital experience design.
We started the project as UIM at the beginning of 2024 and built an experience that would carry the spirit of the brand into the digital world, not just a website.
The first week was spent conducting corporate analyses on the brand's production capabilities, sectoral history, and target audience.
In the second week, a user-friendly menu structure and content flow were created, and a mobile-first design concept was developed.
In the third week, the content was simplified, and the product descriptions were made simple but emphasised production quality.
In the final week, speed tests, SEO optimisations and the go-live process were completed.
Throughout the design process, a visual language and a technical structure that would maintain Kılıç Bayrak's reputation in the industry were created.
3. Result
Prestigious, simple and in tune with the spirit of the times.
The new website has become a simple yet impressive showcase that reinforces the feeling of trust in Kılıç Bayrak in the digital world.
The mobile user experience has been taken to the next level.
Product groups have been made more accessible.
and SEO-friendly content structure has increased visibility in search engines.
This new structure, reflecting 45 years of expertise, serves as a strong bridge between tradition and the present in the digital world.
RESULT
In this project we carried out with Kılıç Bayrak, we acted with the responsibility of bringing tradition and technology together.
With mutual trust, open communication and a solution-oriented approach, we took the process beyond just a website design.
At UIM, we value co-production, co-thinking and co-progress in order to enable established brands to inspire the same confidence in the digital world.
Ready to grow your idea?
Let's turn it into reality with UIM.
Furkan Gevze
DSF Bilişim
Sinan Yoğunali
BMW Car Club
