TASK
NEED
A brand, not just a product, needed to be created.
Purple Collagen came to us with only a collagen supplement name and basic product information.
However, to establish a lasting presence in the market, differentiate itself from competitors, and build a strong connection with the right target audience, it required a strategic brand positioning and
a professional appearance.
There was a name and a product, but no brand identity, target audience, or competitive advantage had been defined yet.
There was a product, but it wasn’t a brand.
Purple Collagen was preparing to enter the market with its basic product formula and name.
However, in today's competitive health and beauty market, having a good product alone was not enough.
A strategic brand identity and strong packaging design were needed to gain visibility in the market, build consumer trust, and create a lasting brand connection.
RESULT
APPROACH
A process that began with data-driven analysis and was completed with creative design.
TARGET AUDIENCE AND MARKET SEGMENTATION:
Collagen consumption habits and market expectations were analysed. Individuals aged 25–45 with health awareness, who value quality of life and have a habit of regularly taking supplements were identified as the primary target audience.
aged 25–45 who are health-conscious, value quality of life, and have a habit of regularly using supplements were identified as the primary target audience.
Brand Identity Development:
A modern brand story evoking elegance, trust, and naturalness was built around the name Purple Collagen. The colour palette, font family, and brand language were designed around these values
.
Packaging Design:
A packaging design was developed that would stand out on the shelf while also being minimal and reassuring. An aesthetic appearance was created that balances the perception of naturalness and scientific reliability
Project Process and Collaboration Approach
In the Purple Collagen project, we adopted an end-to-end approach to ensure that the product was not just a commercial product, but a brand that could establish strong bonds with its target audience.
During our collaboration:
Strategic Partnership Approach:
We did not just establish an agency-client relationship with the Purple Collagen team; we worked by embracing their business goals and brand vision as our own.
Data- and Insight-Driven Planning:
In the initial phase of the project, we conducted market, consumer, and competitor analyses to ensure that the entire creative process was based on solid foundations.
Transparent Communication and Quick Feedback:
Throughout the project, we managed the process efficiently and transparently with weekly progress reports, quick prototype approvals, and open communication.
Goal: To listen to our client's opinions at every stage and arrive at the most accurate solution together.
Agile and Results-Oriented Approach:
We carried out a flexible, fast and solution-oriented production process, taking into account the dynamic variables in the market.
We took care to optimise each output according to both aesthetic and functionality criteria.
Sustainable Brand Building:
For Purple Collagen, we created not just a short-term launch, but a strong brand architecture that can position itself in the market in the long term.
Summary
‘This project we carried out with Purple Collagen is a living example of how strategic thinking combined with creative application can create powerful brand value"
UIM – Purple Case Study
| Phase | Duration |
|---|---|
| Strategy and Research | 5 Days |
| Brand Identity and Logo | 8 Days |
| Packaging Design | 7 Days |
| Infographic Production | 5 Days |
| Revisions and Final Presentation | 3 Days |
Total: Project completed within 25–28 days. ‘We're not just creating a product; we're creating a lifestyle brand.’
UIM | Growth-Focused Digital Creativity Agency
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