TASK
Koshift, a global service provider in the Atlassian ecosystem, needed a content strategy that would both maintain brand consistency and adapt to local
user behaviour as it expanded its digital presence into new markets.
With a particular focus on the Portuguese and British markets, the goal was to
Localised menu structures that provide an intuitive user experience,
Localised content that supports purchasing decisions,
Country-specific content maps that explain technical products in simple and understandable language were required.
In addition, a multi-language structure that was not just a translation but a reworking focused on meaning and usage would provide more effective communication for both sales teams and end users.
RESULT
In the project we carried out for Koshift, we localised content specific to the Portuguese and British markets and designed a menu structure tailored to user behaviour, in line with the brand's global growth strategy.
Remaining faithful to Koshift's corporate identity as an Atlassian Platinum Partner, we created a customised content map, language optimisation and conversion-focused structures in line with user expectations in the target markets.
language optimisation, and conversion-focused structures tailored to user expectations in the target markets.
This process ensured both the clear communication of technical products and an intuitive experience for multinational visitors.
Project Process and Collaboration Approach
The Koshift project was carried out in collaboration with UIM's strategic partner, the Markamı Yönet team, and coordinated with a core team of four people from the brand.
A total of four Zoom meetings were held throughout the project, and each step was clarified through mutual feedback.
From content localisation to menu structure, technical explanations to user experience language, all requirements were completed from A to Z within 40 days and
made ready for launch.
Thanks to disciplined project management, open communication and strategic collaboration, a digital asset with high accuracy and in line with multinational goals was created.
UIM – Koshift Case Study
Koshift Global Marketing Alignment Project
Strategic content localisation and digital experience design for the UK and Portuguese markets
1. Need Global vision, local user expectations.
As an Atlassian Platinum Partner, Koshift was looking to expand its digital presence into priority markets such as Portugal and the UK, and wanted a structure that was intuitive, understandable and conversion-focused, tailored to user behaviour in these countries.
The need for a digital structure that was not just translated, but localised in terms of meaning, language and experience became apparent.
2. Approach / Process
A strategic plan from A to Z in 40 days.
The project was carried out in collaboration with UIM's strategic partner, the Manage My Brand team.
A total of four Zoom meetings were held with a core team of four people appointed by Koshift, and the entire content map, menu structure and market-specific narrative
were built from scratch.
Governance, experience, and production phases were carried out in an integrated manner.
3. Result
Not just translation, but a localised experience.
Koshift is now positioned in the Portuguese and British markets with a strong digital language, a simple user experience, and a conversion-focused structure.
The new structure directly contributes to the brand's global
goals through SEO-friendly content planning, page layouts tailored to local users, and simplified communication of technical products.
RESULT
This project once again demonstrated that localisation is not just a translation, but a strategic communication process that needs to be rethought according to the target market.
Koshift's global vision and technical expertise came together with the content strategy, digital experience design and project management skills of UIM and our strategic business partner, the Markamı Yönet team.
Specifically for the UK and Portuguese markets, the content language, menu structure and user experience were built from scratch.
This collaborative production process, based on a disciplined working model, open communication and mutual trust, resulted in a robust digital structure that serves Koshift's global goals
The project stands as a powerful example of collaborative thinking and collective value creation, delivering lasting value to the brand.
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